The chief invests annotation of the hair of officer, Zhu Hai, to”Chin-pen” BE, grand in the investment inspissation of Internet to respecting of intelligent property right and pursue, the in the middle value chain pushes a product by outlet and pushes a contents to do by paying income by product.
In all Internet business enterprises, it is grand to calculate up is “take the lead eldest brother” of investment, since 2002, grand drew back the purdah of investment.
The grand network chief invests officer’s Zhu Hai’s hair to tell south all reporter, in the past in 10 years, grand totally invested more than 140 items.Is also the investment that enlarged to move Internet realm since last year, grand the layout being trying to pass an investment form his/her own industry value chain, push a product by outlet and push a contents to do by paying income by product.
Knock on door a social intercourse game
“In the future the income of 90% in the future from the social intercourse game.”
Compared with other Internet companies, the grand investment working talent division of labour has an unique style.Invest a management section not to call investment management Dept. or capital department, but”department in Chin-pen”, Zhu Hai hair to this of annotation BE, grand in the investment inspissation of Internet to respecting of intelligent property right and pursue.
At grand, the items of Internet realm contents innovation and technique innovation all belong to the investment category of department in Chin-pen.The item of game then from devote one’s mind of the network game industry fund 18 fund special lines invest.Up to the third quarter of 2011 degree, 18 funds have already thrown in renminbis 700,000,000 and support more than 40 items and team.
The Wei west capital CEO laurel Xin accepts souths all reporter interview call, “the grand game invests always the get-away drama development team in the middle of paying attention to domestic and covers customer to carry game, the social intercourse each category realms, such as game and cellular phone game…etc. and also publish platform in the game contents in the meantime up layout related company.”He thinks that the purpose that the grand game invests faces to different terrace and nation to go out game issue, so that the betterly contented customer subdivide day by day of need.
Occupy in really certificate.Grand game at 2010 procure the gold cool game at the beginning of the year.Grand game president and chief executive officer, Tan Qun Zhao, (tiny Bo) said, the gold cool game provided to add in the development of large 3 D network game product for grand game, the grand game then builts the passage of oversea issue for the gold cool game.
The external world widespreadly thinks that the grand game is being placed in this transformation period, while the social intercourse game is given to weigh to hope.Tan Qun Zhao once outward anticipated, in the future the income of 90% in the future from the social intercourse game.Easy view international analyst, Liu Guan Wu, accepts souths all reporter interview mean, the grand and main path swims community to change into a lord by net, with merger small scaled social intercourse game development the company is a next in importance path.The laurel Xin means that social intercourse game and large net’s visiting isn’t all end game appearance, will take place obvious fusion trend in the future.For example, MMO(large many people are on-line in the meantime) joins a social intercourse chemical element, direct with three square social intercourse terrace to answer.
Overpass Chen’s 3 C strategy
“Content contents, community community, the com-merce trades”
BE moving Internet realm, grand again and again deliver dint, invest detailed list very sublime, not a few at perpendicular realm depend front of the companies all became grand investment object, such as the net of Wei Feng, the net of Anne Zhi and N many net etc.s distribute an outlet, and the weather software painting weather and GPS the cellular phone map software tiger map, conjunction cellular phone and computer of assistant’s software is evil joy etc. move Internet of application, still set up in the meantime prosperous pay as to pay passage.According to smell, and a lot of investment cases didn’t float a surface.
We see the direction layout that these investments mainly are circumambiences amusement social intercourse, on-line service.However, grand have already formed grand game and grand on-line(tiny Bo) and grand literature(tiny Bo) of the business landscape of “three harness horse a car”, the oneself also owns in the wireless realm the LBS application slices the guest, news interaction tool”have you” and rich tiny Bo community to push him and have a voice to read that the thing listens to a book etc. a product.Why grand does the Internet still wanting at the ambulation widely cast net?
Zhu Hai announces to show, grand finally want to provide an intelligent property right for the end user in the layout of wireless Internet clear, customer the usage is simple, service is in conjunction with the united Internet consumption environment.
A new Internet’s digging a gold fever is flowing out now, the prosperous great universe can’t miss to move an Internet this opportunity.In overpass Chen’s eyes, it is grand to have already got into a transformation of period, the direction transforming is social intercourse and ambulation Internet.
Medium the hurl adviser IT profession researcher’s king rather far to south all reporter said, grand investment with procure many houses ambulation Internet company, set up to distribute an outlet, plus prosperous pay to acquire the third square pay license, can be said to be grand have already owned each outline plain link of industry value chain, grand finally will break through three relation, push a product by outlet, push a contents by product is been in conjunction with an effect by paying the way of accrual.
The laurel Xin thinks then that this undertaking lets grand floats one in the contents, community and business model three first steps surface, he says, “this is embodying overpass Chen’s 3 Cs(content contents, commu-nity community, the commerce trades) strategy and pass a contents+terrace+pay a creation to be in conjunction with an effect.”
Set up interaction amusement empire, created “network Disney” to once is overpass Chen’s dream, this to a great extent that pushed forward through investment.The well-known IT comments on person, Huang Liang Xin,(tiny Bo) to tell south all reporter, grand will also be interested in two companies in the future.Is perfect first it the company of whole strategic layout, for example contentses, such as literature, music, game and video frequency…etc. or outlet contain the company of Qian quality.Is the company of secondly creative type, can to future industry creation graveness influence of creative type company.It is moving the creative company of realms, such as Internet and electronic commerce…etc. for example.